Nicky Lee, Volunteer Manager at ChristChurch Cathedral, was awarded a Churchill Fellowship to visit England and look at volunteer management in heritage tourism sites especially cathedrals.
Nicky found:
- Heritage sites usually do not advertise for volunteers, often relying on existing volunteers to recruit new ones
- Volunteers were usually selected by one person, not always a paid staff member
- Most places required a police clearance
- Some had agreements to be signed. One cathedral had a 30 page policy for the volunteer to sign, and it appeared that this could be seen as a way of dissuading older volunteers
- Most favoured a buddy system for training, with new volunteers shadowing existing workers
- The National Trust has comprehensive generic induction training material and a well developed manual of policies and procedures for the management of their volunteers
- Verbal training was usual to supplement written material as heritage sites tend to be very “visual”
- Some cathedrals run courses in the winter off-season to maintain volunteers’ interest and skills and to train new volunteers
- Many cathedrals had a progression of positions available to volunteers
- Length of service recognition was sometimes seen to be difficult as older volunteers were reluctant to retire before they reached a ‘recognition’ anniversary
- One place visited offered twice yearly bus trips for volunteers as a way of recognising their gift of time
- Good rest facilities for volunteers in their workplace and the quality of biscuits for their tea breaks were important (National Trust excelled here!) and was a reminder about recognising volunteers and the work they do
Some concerns were:
- Long-term volunteers can mean that the “face” of the cathedral is an elderly one
- Safety – in the absence of ACC, public liability insurance for over 80 year olds who are volunteers becomes an issue in the UK
- Many of the environments inside cathedrals and mansions are potentially hazardous (low level lighting, worn steps, uneven floor surfaces, furniture) which is particularly significant when volunteers are elderly
- Child visitors – legal issues regarding the responsibility and protection of children in the U.K. are a major part of the planning needed for visits of children to heritage sites and can influence programmes offered
Other observations:
- Volunteers usually stayed for a full day, due to travelling time from their homes to workplace.
- A higher ratio of paid staff to volunteers than in N.Z. We rely more on volunteers to be with visitors (In U.K. they have paid staff in the Cathedrals to welcome visitors as well as volunteers)
- Winchester Cathedral had no co-ordinator in place, leaving rostering to the various groups of volunteers who have historically managed themselves
- Some places were reluctant to involve volunteers in handling cash, especially to collect entrance charges (which visitors may resent), but also working in Cathedral shops
- Management understanding of the ethos of the cathedral may differ from that of the volunteers (e.g. commercial interests needed to support the cathedral financially versus spiritual ethos)
- No difficulty attracting volunteers in most places – sigh…
Ruth G